After the
first 10 years, partners
were asked to identify and prioritize how the Alliance could make a difference
in the KFL&A community over the next 5-10 years. It became clear at that time that there
was a desire to broaden our mandate even further. We knew that a cultural shift was required to de-normalize
risky alcohol use in our community. This
was going to involve engaging and targeting youth, parents, and the community at large through
community forums, material distribution, and the media. In addition,
we needed to target key community leaders and politicians to advocate for both
provincial and local policies that could nurture a supportive environment – one
where alcohol-related harm is minimized.
It is our hope that this will help motivate and guide key stakeholders
in the development of a local Alcohol Strategy – a strategy built around evidence-informed
policies and interventions that will help increase community health and safety,
while at the same time reduce the financial burden on municipally funded
services in dealing with alcohol-related problems.
The challenge in moving forward will be in communicating who
we are and where we are coming from. The
“Safe & Sober” Alliance is not calling for a return to prohibition. But rather an acknowledgement that alcohol is
no ordinary commodity and has the potential to impact the health of the
population when used above low risk levels.
A monumental task? Perhaps...but
one that needs to begin with a conversation.
Won’t you join us?
Come and take part in an evening forum featuring Ann Dowsett Johnston – a Queen’s
Alumna and award winning Journalist. Her
presentation entitled: “Our Love Affair with Alcohol: How a Fairy Tale Romance
Blocks Strong Policy and How Media Can Help” will take place at St. Lawrence
College in Davies Hall from 6:30 to 9:00 pm on Monday, Nov 5th. Read Ann’s 12-part
series on Women and Alcohol published last Fall in the Toronto Star.
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