Targeting Women with Ready to Drink Cocktails

Just in time for summer, the LCBO is promoting a wide range of ready mixed cocktails on billboards across the City of Kingston, including Palm Bay Sophisticated Vodka Cooler and Seagrams Classic Lemonade.  If you go online to LCBOreadytodrink.com you can see all the ready to drink products the LCBO has on offer including Skinnygirl Margarita and Bacardi Breezer 100 Calorie Orange Smoothie.  Did you know that Skinnygirl Margarita now comes in a convenient SKINNYMINI single serving size?  

"Refreshingly light and low-cal, this margarita delivers crisp, tangy flavours of lemon, lime and subtle tequila." - LCBO website

 

The alcohol industry is marketing these products to women like never before.  While many people may say “so what?”, the rising trend in risky drinking among women has those of us working in public health wondering how we can stem the onslaught of this targeted promotion.  Check out this CBC Radio podcast on The Rise of Binge Drinking in Women for some in depth coverage of this not so well known issue.